Ministry of the Environment, Government of Japan
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Your environmental type diagnosis!

You use your ideas and sensitivity to create new ways that connect nature and society.

You generate new ideas and systems and shape how environmental action can take form. Many environmental challenges cannot be solved by doing things the same way as before. The Creator type keeps asking, “Is there another way?” and “Can this be better?” Your strength is turning environmental action into new value and new choices that people can take part in.

  • Perspective
  • Creativity
  • Sharing

A young person is walking with friends while carrying a stylish bag. One friend says, “Your bag is so stylish! Where did you get it?” The young person smiles and replies, “Thanks! Actually…I made it from a broken umbrella.” The friends look surprised. “Seriously?” The young person explains, “The frame broke, but I loved the pattern, so I couldn’t just throw it away.” “It still keeps the rain out, and it’s pretty tough too.” One friend notices a keychain on the bag. “This keychain is cute too! Where did you get this?” The young person replies, “I made this too — out of a candy wrapper!” “No way!” The young person laughs and says, “It was too cute to throw away.” The friends react with surprise. “You can turn just about anything into something new.” “It’s easier than you think. We should all try it sometime.” The friends smile. “That’s kind of amazing.” At the end of the comic, a message appears: “Your hands bring new ideas to life.”

In responding to the three global crises of climate change, biodiversity loss, and pollution, there is a growing worldwide need to build socio-economic systems that integrate measures such as net-zero, nature-positive, and a circular economy. In Japan, the Basic Environment Plan has been formulated in order to promote policies for environmental conservation across the entire government in a comprehensive and systematic manner.

The Sixth Basic Environment Plan, approved by the Cabinet in May 2024, puts “the quality of life, level of happiness, well-being and economic welfare of each person present and in the future” (hereinafter referred to as “well-being/quality of life”) as its top objective, and also positions this as contributing to “the welfare of humankind.”

“Well-being/quality of life” consists of both market value and non-market value, and includes subjective well-being such as self-affirmation, representing true “affluence” in modern society. This plan is based on a strong sense of urgency regarding the three crises of climate change, biodiversity loss, and pollution.

Decarbonization (Carbon Neutrality): Net Zero

To address climate change, a global challenge, we aim to achieve carbon neutrality by reducing greenhouse gas emissions to net zero overall. Achieving net zero requires both reducing greenhouse gas emissions and preserving and enhancing natural absorption processes.

Nature Positive

By halting and reversing biodiversity loss to place nature on a path to recovery, this approach goes beyond simply protecting nature. It seeks to transform society and the economy as a whole so that they contribute to the conservation of biodiversity and related goals.

Circular Economy

To build a circular society, it is essential to shift away from a one-way, linear economic model based on mass production, mass consumption, and mass disposal. Instead, we must promote a circular economy that uses resources efficiently and sustainably, circulating them within the system.

Actions best suited for the Creator

  • Decarbonization

    You think of new ways to save energy and design systems that connect with daily life and society.

  • Nature Positive

    You create new forms of experiences and activities that help people and nature connect in better ways.

  • Circular Economy

    You rethink how things move and are used, and design systems where reuse and circulation can grow.

The Creator's Role

Your strength as the Creator type is the ability to move beyond fixed ideas about how environmental action should be. As new ideas and approaches emerge, environmental action becomes more familiar and easier for everyone to take part in.

Environmental Types
About the Sixth Basic Environment Plan (PDF)
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